Brand Expert - Jazz Business

About the role

JazzWorld is building Pakistan's next-generation digital services platform, and its Jazz Business unit offers enterprise technology solutions, connectivity and digital innovation. As Brand Expert (grade L2, on-site in Islamabad), you will shape the brand positioning and marketing communications for Jazz Business's key portfolios, turning complex technology propositions into compelling stories for enterprise audiences. You will lead integrated campaigns, strengthen brand consistency across channels and work with Product, Sales, CRM and digital marketing teams.

Key responsibilities

• Develop brand strategies for Garaj Cloud, GSM, Quantica and Fixed Connectivity.
• Unify Jazz Business solutions under a clear, value-driven brand narrative.
• Plan and deliver integrated campaigns aligned with sales, product and vertical priorities.
• Lead creative development, agency coordination and multi-channel rollout, optimising campaigns with insights and performance metrics.
• Create brand and product content across digital, social, PR, events, offline and executive channels.
• Maintain consistent messaging and visual identity, and build thought leadership through articles, customer stories and industry narratives.
• Define campaign KPIs, track results and prepare performance dashboards.
• Turn engagement data into recommendations that improve ROI and communication strategy.
• Drive enterprise lead generation through campaigns, webinars and vertical-specific activations.
• Partner with CRM and Sales on customer-nurturing journeys, engagement programs and event-led initiatives.
• Build internal awareness of the offerings and partner with Product, Sales and Corporate Communications on consistent, compliant storytelling.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; a master's degree is preferred.
• 4-6 years of experience in brand management, B2B marketing or communications, ideally in telecom, technology or SaaS.
• Strong written and verbal communication and a grasp of integrated marketing communications.
• Able to interpret campaign data and turn insights into practical actions.
• Manages multiple stakeholders and projects effectively.

Required skills

• Proficiency in Microsoft Office, analytics tools and presentation design.

Applications close on 2nd November 2026.