User Acquisition Manager (Mobile Games)

About the role

Start2play Games LLP is expanding and is hiring a data-driven, results-oriented User Acquisition (UA) Manager to work on-site in its Lahore office. The role focuses on scaling mobile games through profitable paid acquisition campaigns and turning data into players.

Key responsibilities

• Campaign management: plan, run and optimise paid ads on Google, Mintegral, Meta, TikTok, AppLovin and Unity Ads
• Data and KPI tracking: analyse CPI, ROAS, LTV and retention to scale budgets efficiently
• Creative testing: work with design teams to brief, test and iterate on ad creatives and playables
• ASO optimization: run A/B tests for App Store Optimization to improve organic and paid store conversion

Required profile

• Proven experience running UA or performance marketing for mobile games
• Strong analytical mindset with intermediate-to-advanced spreadsheet skills
• Ability to work full-time on-site in Lahore

Required skills

• Deep knowledge of mobile attribution tools such as Mintegral, AppsFlyer or Adjust
• Understanding of CPI, ROAS, LTV and retention metrics

To apply, send your CV and a portfolio of past campaign performance, ROAS case studies or creative strategies by email with the subject "UA Manager Application"; applications without a portfolio will be rejected.