Area IDT Marketing Analyst – Digital Business Partner

About the role

The Area IDT Marketing Analyst will act as the bridge between business stakeholders and the IDT (Information Digital Technology) team, driving digital initiatives that enhance consumer engagement and support commercial performance. Based in Islamabad, you will coordinate cross‑functional projects and ensure seamless delivery of consumer‑facing technology solutions.

Key responsibilities

• Partner with business stakeholders to identify consumer and commercial needs and translate them into scalable digital initiatives.
• Manage business requirements, project priorities, and align digital initiatives with market needs and overall strategy.
• Serve as the primary liaison between business units and IDT teams to ensure clear communication and successful execution.
• Coordinate internal teams, external vendors, and regional partners for end‑to‑end delivery of digital platforms and integrations.
• Support governance, cybersecurity, data‑privacy and compliance throughout digital projects.
• Monitor consumer, digital and market trends to uncover innovation opportunities and platform improvements.
• Drive stakeholder engagement, project coordination and business adoption to achieve measurable commercial impact.
• Contribute to continuous improvement of digital platforms using data insights and timely issue management.

Required profile

• Bachelor’s or Master’s degree with 2–4 years of experience in digital business management, technology partnership, consumer platforms, project management or consulting.
• Solid understanding of digital business functions, consumer lifecycle management and platforms such as Hubspot and Shopify.
• Proven experience working closely with technology, data and cybersecurity teams to deliver consumer‑focused solutions.
• Strong awareness of digital trends, new technologies and consumer engagement practices.
• Demonstrated ability to coordinate collaborators across business functions, IDT teams, vendors and regional partners in a fast‑paced environment.
• Experience managing end‑to‑end digital initiatives, from requirement gathering to project coordination and delivery.

Required skills

• Hubspot
• Shopify