Assistant Manager Social Media

About the role

SAPPHIRE is looking for an Assistant Manager Social Media in Lahore to develop and execute social media strategies that build awareness and establish the new Western Wear brand. The role covers content planning, calendar management, cross-team collaboration and performance monitoring.

Key responsibilities

• Develop and execute social media strategies to build awareness and launch the new Western Wear brand.
• Manage the social media calendar across platforms, aligned with product drops, campaigns, launches and seasonal moments.
• Lead content planning for new collections, product stories, launches and brand-building initiatives.
• Ensure content reflects the brand's Western Wear identity, tone, aesthetic and target audience.
• Collaborate with Creative, Marketing, E-Commerce and other teams on integrated campaigns.
• Monitor social media performance and provide insights to optimise content and audience engagement.
• Stay ahead of global fashion, social media and digital trends.
• Review and approve content to ensure consistency, quality and alignment with brand guidelines.

Required profile

• Bachelor's or Master's degree in Marketing, Communications, Digital Media or a related field.
• 4-5 years of relevant experience in social media or digital marketing, preferably within fashion or lifestyle.