B2B Content Strategist

About the role

LEAURY, a leather‑products brand, is seeking a B2B Content Strategist to help plan and execute content that attracts and converts business buyers. You will work closely with content, SEO, design, and sales teams under the guidance of senior marketers.

Key responsibilities

• Support the development and upkeep of the content strategy and editorial calendar.
• Research target audiences, buyer personas, competitors, and industry trends to identify content opportunities.
• Plan and create B2B content for all stages of the buyer journey, including blogs, case studies, whitepapers, email campaigns, and landing page copy.
• Collaborate with the SEO team on keyword research and topic clusters.
• Brief writers, freelancers, and designers, and review their work for quality and brand voice.
• Track content performance (traffic, engagement, leads) and share regular reports.
• Audit existing content and recommend updates, repurposing, or retirement.

Required profile

• At least 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role (internships and freelance work count).
• Strong writing, editing, and storytelling abilities.
• Basic understanding of B2B buyer journeys, personas, and the marketing funnel.
• Willingness to learn, take feedback, and grow into a more strategic position.

Required skills

• Working knowledge of SEO fundamentals and keyword research.
• Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot.
• Experience with a CMS (WordPress or similar).