B2C Digital Product Marketing Executive

About the role

Convertt, a Lahore‑based software house and CRO agency, is looking for a B2C Digital Product Marketing Executive to own the go‑to‑market strategy for its digital products, run performance campaigns and turn consumers into paying customers.

Key responsibilities

• Own B2C digital product positioning, messaging, pricing and offers.
• Plan and execute end‑to‑end GTM campaigns, including audience targeting, creative, budget and follow‑up.
• Launch, optimise and retarget Meta Ads (Facebook & Instagram) using Pixel and Conversions API.
• Build and optimise the full sales funnel – ads, landing pages, checkout and email/WhatsApp follow‑up – to improve conversion rates.
• Write persuasive ad copy, landing pages and product pages.
• Directly sell by handling enquiries, objections and closing sales.
• Track performance KPIs (CPA, CAC, ROAS, conversion rate, AOV, CLV) and reallocate budget to the best‑performing assets.
• Run A/B tests on creatives, audiences, offers and landing pages.

Required profile

• At least 1 year of experience in B2C digital product, performance or e‑commerce marketing.
• Hands‑on experience with Meta Ads Manager, Facebook/Instagram ads, Pixel and Conversions API.
• Proven track record of generating and closing real sales.
• Strong English copywriting for ads and product pages.
• Data‑driven mindset comfortable with CPA, CAC, ROAS and conversion metrics.
• Good working knowledge of Excel or Google Sheets.
• Bachelor’s degree in Marketing, Business, Mass Communication or equivalent.

Required skills

• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Pixel / Conversions API
• Excel
• Google Sheets

What we offer

• Competitive salary PKR 60,000 – 75,000 based on skills and experience.
• Real ad budgets and ownership of digital product marketing from day one.
• Exposure to international customers and markets.
• Career growth toward senior digital marketing and growth roles.
• Professional and collaborative team culture.