Client Partnerships Executive - Lahore Digital Screen Sales

About the role

Red Tape Media is looking for a Client Partnerships Executive to sell its digital screen inventory at Lahore malls to brands, retailers, franchises and regional and national advertisers, directly and through media and advertising agencies. The ideal candidate is an established profile who will cover the Lahore malls.

Key responsibilities

• Sell digital screen inventory to brands, retailers, franchises and advertisers, direct and through agencies
• Generate and pursue new advertiser leads in Lahore and maintain a well-documented sales pipeline
• Negotiate and close sales to meet the monthly revenue target, protecting premium rates
• Secure repeat bookings and campaign renewals through strong client relationships
• Build relationships with media agencies, media buyers and brand decision-makers, and pitch place-based, captive-audience mall media
• Prepare tailored proposals and media plans, and work with the Karachi sales team on pitches and pricing for FMCG, automobile, banking and insurance
• Manage campaign bookings from order to on-screen delivery and report lead, booking and revenue data regularly to the Karachi team
• Gather market intelligence on competitors, local demand and pricing, and represent the company professionally at mall sites

Required profile

• Minimum 2 years of sales experience in media, advertising or a closely related field; agency-side sales experience strongly preferred
• Fluent Urdu; strong working English is essential
• Bachelor's degree preferred; a strong sales track record can substitute
• Presentable and confident in front of clients

Required skills

• Hands-on campaign buying and/or media buying experience strongly preferred
• Able to build media plans and proposals and explain the value of place-based digital media
• Strong negotiation, presentation and relationship-building skills
• Good knowledge of the Lahore business, retail and advertising market; existing brand or agency relationships are a strong plus