Chief Commercial Officer

About the role

LOKAL, a tech-enabled boutique hotel network present in 9 cities with full operations in Karachi, Skardu and Murree, is looking for an experienced Chief Commercial Officer to lead its commercial strategy and accelerate growth. The CCO oversees Sales, Marketing, Revenue Management, Distribution and Business Development, working closely with the CEO, Executive Chairman and senior leadership.

Key responsibilities

• Develop and execute commercial plans, drive portfolio revenue growth and improve occupancy, ADR and RevPAR, and identify new markets and customer segments.
• Lead corporate sales, digital and performance marketing, direct bookings, OTA partnerships, dynamic pricing, customer retention and brand positioning.
• Drive franchise and hotel management-contract growth, build relationships with property owners, developers and investors, and lead commercial negotiations.
• Own commercial targets, budgets and forecasts, monitor property and channel performance, and optimise acquisition and distribution costs to improve GOP, EBITDA and operating margins.
• Strengthen the brand as a modern, tech-enabled boutique hospitality brand.
• Leverage PMS, CRM, booking engines, revenue management systems, analytics, automation and AI tools to improve decision-making.
• Work with Operations, Finance, HR and Technology, and manage relationships with corporate clients, franchisees, management partners, landlords and tourism organisations.

Required profile

• Minimum 10 years of relevant professional experience, preferably in hospitality, hotels, tourism, real estate or service-oriented businesses.
• At least 5 years in a senior commercial, sales, business development, revenue management or general management position.
• Proven track record of revenue growth and commercial strategy execution.
• Preferred: boutique or lifestyle hospitality brands, multi-property or multi-city operations, knowledge of Pakistan's hospitality and tourism market, franchise or management-contract experience, and familiarity with PMS, CRM and booking engines.

Required skills

• Corporate sales, marketing, digital distribution and revenue management.
• Budgeting, forecasting, P&L analysis and business performance management.
• Team leadership, negotiation and analytical skills.

What we offer

• A senior leadership opportunity in a growing hospitality brand.
• Competitive remuneration commensurate with experience and responsibilities.
• Performance-based incentives linked to commercial targets.
• Potential long-term incentives or ESOP participation, subject to company policy and approval.