Content Strategist

About the role

Tok Pros is a TikTok Shop growth agency for DTC brands, helping them grow through creators, affiliates and content that sells. It is looking for a Content Strategist to own the content strategy for several DTC brands, from customer research and positioning to angles, hooks, creator briefs, reviews and scaling what works. TikTok Shop experience is not required; the company will teach it.

Key responsibilities

• Research each brand's product, customers, reviews, comments, competitors and trends
• Help define how each brand shows up and what makes it different
• Build content pillars, angles and hooks, and create a monthly content plan per brand
• Write creator briefs covering hook, proof, demo, key message and call to action
• Review creator content within 48 hours with specific, line-by-line feedback
• Run structured tests on hooks, proof types and calls to action in two-week cycles
• Track results by angle (videos, views, sales) and turn insights into new briefs
• Repurpose winning ideas into multiple pieces and formats
• Answer creators' product questions and help keep the Discord creator community active
• Maintain brand sheets and trackers in Google Sheets and ClickUp
• Work with the Head of Brand & Creative on monthly brand plans, bi-weekly check-ins and month-end reviews

Required profile

• At least 1 year in content strategy, social media, content marketing, UGC, creator management or creative strategy
• Experience with DTC or e-commerce brands
• A portfolio showing the idea behind content and the results achieved
• Strong taste for short-form, scroll-stopping content
• Clear written English and the confidence to give direct, kind feedback
• Organised, able to manage several brands and deadlines at once

Required skills

• Google Sheets
• A task tool such as ClickUp, Asana or Trello
• Nice to have: short-form video experience, creator/influencer/UGC experience, performance marketing or paid social experience, scripting, copywriting or basic editing

What we offer

• Work on real DTC brands and see ideas turn into sales
• Learn TikTok Shop from the inside
• A clear growth path to lead content for a pod of brands
• A supportive, results-driven, fully remote team

To apply, submit your CV through LinkedIn, along with 2-3 pieces of content or campaigns you planned or worked on, and a short answer to how you would come up with 3 content angles for a brand you've never worked with. Shortlisted candidates get a trial task.