Creative Executive - Fashion Brand

About the role

Infinity Media is looking for a Creative Executive to manage and grow a clothing brand. The role drives the creative vision from campaign direction to content ideation, so that every touchpoint reflects the brand's identity. It is a full-time, on-site position in Gulberg III, Lahore, Monday to Friday, 9am to 6pm.

Key responsibilities

• Creative direction: develop and execute the creative vision for collections, campaigns and seasonal launches
• Shoot planning: plan and run photo and video shoots, including styling, mood boards, location scouting and art direction
• Brand identity: maintain and evolve the brand's visual language, tone and messaging across all platforms
• Collaborate with design, marketing and production teams to deliver concepts on time and on brand
• Content ideation for fashion launches, lookbooks, social media campaigns and brand storytelling
• Trend analysis of fashion trends, aesthetic movements and competitor activity

Required profile

• Strong understanding of fashion aesthetics, styling and visual storytelling
• Experience in creative direction for a fashion or lifestyle brand
• Proven ability to plan and art-direct photoshoots and video content
• Excellent eye for design, colour theory and typography
• Strong communication and project management skills, able to run several projects at once

Required skills

• Deep knowledge of social media platforms and what works in fashion content
• Bonus: portfolio of fashion campaigns, lookbooks or brand content
• Bonus: Adobe Creative Suite, Canva or similar design tools
• Bonus: fashion merchandising background, textile knowledge, influencer marketing and brand collaborations