Creative Strategist - Ad Copywriter

About the role

A Creative Strategist is sought to write compelling ad copy and concepts that drive conversions. The role suits someone skilled in brand voice, consumer psychology and persuasive digital ad content, based in Gulshan-e-Iqbal, Karachi.

Key responsibilities

• Write engaging, high-converting ad copy for Facebook and Instagram campaigns
• Collaborate with designers on visuals and creatives aligned with campaign strategy
• Research target audiences and craft messaging that resonates with them
• Develop ad copy variations for A/B testing to optimise performance
• Stay up to date on digital advertising trends, consumer behaviour and competitor campaigns

Required profile

• 2+ years of experience in copywriting, preferably in a digital marketing agency
• Strong portfolio of ad copy and campaign concepts
• Ability to adapt to different brand tones and industries
• Excellent communication, creativity and attention to detail

Required skills

• Digital marketing funnels
• Persuasive writing techniques
• Ad copywriting for social media

Working hours are 9am to 5pm; salary is market competitive. Interested candidates apply through the employer's careers page or send their resume and portfolio by email, mentioning the position in the subject line.