Deputy Manager Marketing Campaign

About the role

The Deputy Manager Marketing Campaign will lead the design and execution of integrated marketing initiatives that boost brand awareness, drive customer engagement and increase market share. Reporting to senior marketing leadership, the role combines strategic planning with hands‑on management of digital, social and Below‑The‑Line (BTL) activities, using data‑driven insights to optimise performance.

Key responsibilities

• Strategically plan, launch and optimise multi‑channel digital marketing campaigns to strengthen online presence.
• Develop and maintain cohesive communication strategies across PR, content, social media and digital channels.
• Apply segmentation and customer‑profiling techniques to enhance demand‑generation effectiveness.
• Design and execute BTL activities such as events, promotions, product launches and direct‑marketing programmes.
• Monitor, analyse and report on campaign performance metrics, making data‑based adjustments.
• Collaborate with cross‑functional teams to ensure consistent brand messaging and alignment with business goals.

Required profile

• Master’s degree in Marketing, Business or a related field from a reputable institution.
• 3‑4 years of proven experience developing and managing multi‑channel marketing roadmaps.
• Strong empathy for the education market audience and a passion for delivering relevant communications.
• Excellent organisational abilities to handle multiple campaigns simultaneously.
• Analytical mindset with the capability to turn data into actionable insights.
• Outstanding written and verbal communication skills.

Required skills