Deputy Manager Marketing Campaign

About the role

This position is responsible for developing and executing strategic marketing initiatives that boost brand awareness, customer engagement, and market penetration. You will lead multi‑channel campaigns—including digital, social media, and Below‑The‑Line (BTL) activities—using data‑driven insights to optimise performance and enhance the customer experience while collaborating with cross‑functional teams to ensure consistent brand messaging.

Key responsibilities

• Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
• Develop cohesive communication strategies covering PR, digital, content, and social media to ensure consistent brand messaging.
• Apply segmentation and customer‑profiling techniques to maximise demand‑generation effectiveness.
• Plan and manage BTL activities such as events, promotions, product launches, and direct‑marketing efforts.
• Track and analyse campaign performance data, making informed adjustments to improve overall effectiveness.

Required profile

• Master’s degree in Marketing, Business Studies or a related field from a reputable institution.
• 3‑4 years of experience with a proven track record of developing multi‑channel roadmaps.
• Strong empathy for the education market audience and a desire to accelerate their success through relevant communications.
• Excellent organisational skills to manage multiple campaigns simultaneously.
• Ability to analyse data and derive actionable insights.
• Outstanding written and verbal communication skills for crafting compelling messages.

Required skills