Digital Marketing Executive

About the role

Glocal Tours (Pvt) Ltd is a travel company that plans and organizes trips, covering destinations, accommodation, transport and activities, with a focus on cultural discovery and local experiences in Pakistan and abroad. It is hiring a full-time, on-site Digital Marketing Executive for its office in Civic Centre, Bahria Town, Phase 4, Rawalpindi.

Key responsibilities

• Manage the company's social media presence (Facebook, Instagram, YouTube, TikTok, LinkedIn and others).
• Plan and run digital marketing campaigns to promote travel experiences across online channels.
• Create and optimise web content, monitor web analytics and coordinate with other teams so brand messaging stays consistent.
• Analyse campaign performance, spot growth opportunities and suggest ways to improve online visibility, lead generation and customer engagement.
• Work with the sales and operations teams to align marketing activities with business goals.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience.
• Proficiency in English; additional languages relevant to key markets are a plus.
• Ability to work on-site in Rawalpindi.
• Familiarity with travel or tourism marketing is beneficial.

Required skills

• Social media marketing, including content creation, scheduling and community management.
• Web analytics tools to track performance and optimise campaigns.
• SEO, SEM and email marketing platforms (an advantage).
• Content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva.
• Campaign planning, execution and effective communication.