Digital Marketing Expert – In‑House

About the role

We are seeking a results‑driven Digital Marketing Expert to join our in‑house team in Johar Town, Lahore. You will work across multiple industries, focusing on local service businesses and e‑commerce stores, to drive online growth through SEO, paid advertising, and lead‑generation strategies.

Key responsibilities

• Execute On‑Page, Off‑Page and Technical SEO initiatives.
• Optimize Local SEO and Google Business Profile listings.
• Set up, manage and optimize Google Ads campaigns.
• Plan, launch and monitor Facebook and Instagram advertising.
• Implement Google Tag Manager and configure conversion tracking.
• Conduct keyword research, competitor analysis and SEO audits.
• Analyse website performance and produce regular reports.
• Develop lead‑generation and conversion‑optimization tactics.
• Continuously monitor, analyse and improve campaign performance.

Required profile

• 1–2 years of proven digital marketing experience.
• Hands‑on experience with SEO, Local SEO and Google Business Profile.
• Practical knowledge of Google Ads and Facebook/Instagram Ads management.
• Proficiency in Google Tag Manager (mandatory) and working knowledge of Google Analytics.
• Experience across multiple business niches, especially local services and e‑commerce.
• Strong analytical, communication and problem‑solving abilities.
• Ability to manage several projects simultaneously and meet deadlines.

Required skills

• SEO (On‑Page, Off‑Page, Technical)
• Local SEO
• Google Business Profile Optimization
• Google Ads
• Facebook Ads
• Instagram Ads
• Google Tag Manager
• Google Analytics
• Conversion Tracking
• Keyword Research
• Competitor Analysis
• SEO Audits
• Website Performance Analysis
• Lead Generation
• Conversion Optimization

What we offer

• Exposure to diverse local and international businesses.
• Collaborative, growth‑focused work environment.
• Hands‑on experience with multiple industries and marketing channels.
• Career development and learning opportunities.