Digital Marketing & Growth Specialist

About the role

We are looking for a results‑driven Digital Marketing & Growth Specialist to lead marketing initiatives for a fast‑growing U.S.‑based service business. The role combines organic and paid strategies to acquire customers, boost brand visibility, and drive measurable growth.

Key responsibilities

• Develop, implement and optimise digital marketing strategies across paid (Google Ads, Meta Ads) and organic channels.
• Plan, execute and manage Google Ads campaigns, including keyword research, audience targeting, budget allocation and performance optimisation.
• Manage Meta Ads on Facebook and Instagram to generate targeted traffic, leads and conversions.
• Create and schedule organic social media content, engage audiences and leverage local community platforms such as Facebook groups and Nextdoor.
• Implement local SEO tactics, optimise Google Business Profile and improve local search visibility.
• Conduct market research, competitor analysis and audience segmentation to uncover new acquisition opportunities.
• Design and run community‑based marketing programmes, referral schemes and local promotions.
• Build and optimise marketing funnels, landing pages and conversion pathways.
• Monitor KPIs (lead generation, CAC, ROAS) and prepare regular performance reports with actionable recommendations.

Required profile

• 1–3 years of professional experience in digital, growth or performance marketing.
• Proven track record managing Google Ads and Meta Ads campaigns.
• Hands‑on experience with organic social media, community engagement and lead generation.
• Working knowledge of local SEO and Google Business Profile optimisation.
• Strong analytical, problem‑solving and communication skills with excellent written English.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• Google Analytics
• Google Search Console
• Meta Business Suite

What we offer

• Competitive monthly salary of PKR 80,000–120,000, based on experience.
• Opportunity to work with a growing U.S.‑based service business.
• Collaborative environment with freedom to introduce new ideas.
• Direct involvement in strategy, decision‑making and business growth.
• Professional development and long‑term career advancement prospects.