Digital Marketing Manager (Hands-On)

About the role

We are seeking a hands-on Digital Marketing Manager to build and run the core digital marketing function for our business and client projects. The role involves planning, executing and measuring campaigns across websites, search, paid ads, email, social media and CRM. You will work directly within advertising, analytics, content and CRM platforms while coordinating external specialists.

Key responsibilities

• Translate business objectives into practical marketing plans, define audiences, campaigns and channels, and maintain monthly calendars.
• Manage website content, landing pages and forms using the company CMS, improve user journeys and conversion tracking.
• Conduct keyword, competitor and content-gap research, create SEO briefs and implement on-page optimisation.
• Plan, launch and optimise Google Ads and Meta advertising campaigns, manage budgets and monitor cost-per-lead.
• Oversee lead-capture forms, CRM records, create email campaigns and basic automation journeys.
• Develop and execute social media publishing schedules, coordinate visual and video content, and analyse engagement.
• Prepare clear briefs, obtain quotations and coordinate work of copywriters, designers, developers and video editors.
• Monitor performance metrics across all channels and recommend improvements to conversion and nurturing processes.

Required profile

• Hands-on mindset, comfortable working directly in advertising, analytics, CMS and CRM platforms.
• Ability to translate business goals into actionable marketing plans.
• Strong coordination skills to manage internal teams and remote service providers.
• Detail-oriented with focus on commercial value and resource allocation.
• Proactive in monitoring performance and suggesting optimisation.

Required skills

• Google Ads
• Meta (Facebook) Ads
• Search Engine Optimization (SEO)
• Content Management System (CMS)
• Customer Relationship Management (CRM) platforms
• Email marketing tools
• Social media management platforms
• Web analytics (e.g., Google Analytics)