Digital Marketing Manager

About the role

Virtual Heroes is looking for an experienced Digital Marketing Manager to lead digital marketing for one of its Australian business clients. The role covers developing a clear strategy, managing campaigns and taking ownership of improving results across paid advertising, SEO and the website. Working hours are 7:00 am to 3:00 pm, and the position is based in Karachi.

Key responsibilities

• Lead the digital marketing strategy by understanding the business, its customers and its goals, then setting priorities, campaign plans and measurable targets.
• Plan, launch and optimise Google Ads and Meta Ads (Facebook and Instagram) campaigns within approved budgets.
• Test audiences, keywords, copy, creative and offers to improve lead quality and cost efficiency.
• Handle SEO: keyword research, on-page improvements, content guidance and technical SEO coordination.
• Work with the UI/UX designer and website team to improve landing pages, messaging, enquiry forms and the customer journey.
• Maintain tracking and reporting on enquiries, spending, qualified leads, conversion rates and sales outcomes, with clear recommendations.
• Coordinate with sales using feedback on lead quality and enquiries, and drive execution through creative briefs and task coordination.

Required profile

• Proven experience managing Google Ads and Meta Ads, with examples of campaigns run and results achieved.
• Ability to develop and execute a digital marketing strategy independently.
• Strong analytical skills and the ability to explain what data means and what action follows.
• Strong written and spoken English, with the confidence to communicate with Australian teams.
• Proactive approach, good organisation and clear accountability for work.
• An advantage: experience managing social media, previous work with Australian businesses or targeting Australian customers.

Required skills

• Google Analytics 4, Google Tag Manager and Google Search Console
• Meta's tracking tools
• SEO and website conversion optimisation