Digital Marketing Specialist

About the role

SolutionInn is looking for a full-time Digital Marketing Specialist to support its overall marketing strategy and operations. The role covers PPC campaign planning and execution, social media management, email marketing and data-driven optimisation, working with marketing, product and technical teams to improve user acquisition, retention and student experience.

Key responsibilities

• Plan, launch and optimise PPC campaigns across search engines and social media to drive traffic, conversions and ROI.
• Run and manage ads on Meta Ads Manager and TikTok Ads Manager, including targeting, budget and performance analysis.
• Execute end-to-end social media strategies on TikTok, Instagram, Facebook, Snapchat, Discord, Reddit, Quora, LinkedIn and Telegram.
• Leverage TikTok and Instagram trends such as Reel boosting and licensed music to boost organic and paid visibility.
• Promote the brand on YouTube, with organic and paid approaches and music/content licensing compliance.
• Plan and run email campaigns with segmentation, funnel automation, A/B testing and tracking, and promote promo codes, discounted memberships and free trials.
• Create visual content (images, short videos, reels, stories) consistent with brand voice.
• Track performance with Google Analytics, ad manager insights and social analytics tools, and report on optimisation plans.
• Drive traffic and conversions through landing page optimisation and persuasive CTAs.
• Maintain a content calendar, conduct competitor research and build relationships with communities, advocates and influencers.

Required profile

• Bachelor's degree in Marketing or Management Sciences.
• At least 2 years of similar work experience.
• Google AdWords certification preferred.

Required skills

• Proficiency in PPC marketing.
• Experience with data analytics in B2C environments is advantageous.
• Familiarity with Google Analytics or Webmaster is a plus.
• Understanding of social media platforms and their audiences, and ability to follow trends and tools.

What we offer

• Working hours 10 AM to 7 PM, Monday to Friday.
• Mobile allowance, travel allowance and bonuses.
• Paid time off, entertainment allowance, grocery allowance and gym allowance.
• Company-provided lunch.