Digital Marketing Specialist (On-site, Lahore)

About the role

The Digital Marketing Specialist will lead HOTTU’s online promotion efforts for its consumer‑electronics and OEM/ODM services. Based in Lahore, the role focuses on planning, executing and optimizing multi‑channel digital campaigns to boost brand visibility and generate qualified leads.

Key responsibilities

• Design and launch digital marketing campaigns across social media, search and other online platforms.
• Manage HOTTU’s social media accounts (Google, Facebook, Instagram, LinkedIn, TikTok) and create engaging content.
• Monitor performance metrics, analyse data with web‑analytics tools and adjust campaigns for optimal ROI.
• Collaborate with sales, product and design teams to align marketing initiatives with business objectives.
• Support lead generation activities and strengthen brand presence in global markets.
• Stay up‑to‑date with digital trends, competitor actions and platform best practices.

Required profile

• Proven experience in online and digital marketing across multiple channels.
• Hands‑on expertise in social media marketing on major platforms.
• Ability to interpret data from Google Analytics or similar tools and produce actionable reports.
• Excellent communication skills and ability to work cross‑functionally.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.
• Strong organisational skills and attention to detail in a fast‑paced environment.

Required skills

• Social Media Marketing
• Google Analytics (or similar web‑analytics tools)
• Facebook, Instagram, LinkedIn, TikTok advertising
• SEO and SEM
• Email Marketing
• Content Creation for digital channels
• E‑commerce and marketplace marketing (advantage)