Digital Marketing Specialist – Performance Marketing, SEO & App Growth

About the role

E Technologies is seeking a results‑driven Digital Marketing Specialist to plan, execute and optimise performance‑marketing campaigns, SEO, ASO and fundraising initiatives across web and mobile platforms.

Key responsibilities

• Develop and manage paid advertising campaigns on Meta Ads Manager, Google Ads and other platforms, focusing on audience acquisition, app installs and conversions.
• Implement SEO strategies for websites and landing pages, and ASO tactics for iOS and Android app stores.
• Set up and monitor tracking with GA4, GTM, Meta Pixel and conversion tools; analyse performance data and optimise CPA, CPI, CTR and ROAS.
• Collaborate with design, UI/UX and content teams to create landing pages, ad creatives and marketing copy.
• Plan and execute charity fundraising and seasonal donation campaigns, improving donor acquisition and repeat giving.

Required profile

• Minimum 4 years of professional experience in digital/performance marketing.
• Proven hands‑on expertise managing Meta and Google paid campaigns with measurable results.
• Strong analytical mindset, ability to interpret data and continuously improve campaign performance.
• Excellent English communication and copywriting skills.

Required skills

• Meta Ads Manager (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, App campaigns)
• Search Engine Optimisation (keyword research, on‑page and technical SEO)
• App Store Optimisation (ASO) for Apple App Store and Google Play
• Google Analytics 4, Google Tag Manager, Meta Pixel
• A/B testing, conversion‑rate optimisation, campaign tracking and reporting