Email Marketing Specialist

About the role

Digixpot is seeking an Email Marketing Specialist to join its on‑site team in Khyber Pakhtunkhwa, Pakistan. You will plan, create, and execute email campaigns that drive lead generation, customer engagement, and brand awareness across diverse client projects.

Key responsibilities

• Design, build and launch email campaigns aligned with overall marketing goals.
• Create and maintain segmented email lists and audience groups.
• Write, edit and optimise email copy for clarity and conversion.
• Set up and manage workflows in email marketing and automation platforms.
• Schedule deliveries, monitor performance and ensure accurate delivery.
• Analyse campaign metrics, generate insights and recommend optimisation strategies.
• Collaborate with marketing, design and product teams to maintain consistent messaging.

Required profile

• Strong experience with modern email marketing software and list‑management tools.
• Proficiency in marketing automation and analytics to design workflows and track performance.
• Demonstrated lead‑generation expertise through email journey design.
• Excellent written communication and cross‑functional collaboration skills.
• Experience with A/B testing, audience segmentation and deliverability best practices is a plus.
• Background in digital marketing or related field; familiarity with CRM systems preferred.
• Ability to work on‑site, manage multiple campaigns and meet tight deadlines.
• Bachelor’s degree in Marketing, Business, Communications or equivalent is advantageous.

Required skills

• Email marketing platforms
• Marketing automation tools
• Marketing analytics tools
• CRM systems
• A/B testing
• Audience segmentation
• Email deliverability best practices