Facebook Ads Manager – Onsite in Multan

About the role

This full‑time, on‑site position is for a Facebook Ads Manager based in Multan. You will plan, create and optimise ad campaigns on Facebook and other Meta platforms, ensuring they meet performance targets and client objectives.

Key responsibilities

• Conduct audience research and develop targeting strategies.
• Write ad copy, coordinate creative assets and set up campaigns.
• Allocate budgets, monitor performance and apply data‑driven optimisation.
• Prepare performance reports and present insights to stakeholders.
• Collaborate with sales and marketing teams to align campaigns with broader business goals.
• Stay updated on Meta platform changes, best practices and competitive trends.

Required profile

• Strong written and verbal communication skills with the ability to present results.
• Experience aligning Facebook ad campaigns to lead‑generation, conversion or brand‑awareness goals.
• Hands‑on expertise with Meta Ads Manager, audience targeting, A/B testing and performance optimisation.
• Project‑management ability to handle multiple campaigns, deadlines and budgets.
• Proficiency in performance analytics tools such as Meta Ads reporting and Google Sheets/Excel.
• Familiarity with landing‑page best practices, funnels and basic CRO concepts.
• Bachelor’s degree in Marketing, Business or related field, or equivalent practical experience.
• Willingness to work on‑site in Multan and collaborate with cross‑functional teams.

Required skills

• Meta Ads Manager
• Google Sheets
• Excel