Field Marketing Officer – Rahim Yar Khan

About the role

The Field Marketing Officer will drive sales and promotion strategies for Bayer’s pharmaceutical portfolio in Rahim Yar Khan, aiming to increase market share and product growth. You will work closely with healthcare professionals (HCPs) to deliver tailored, patient‑focused interactions and support the regional commercial objectives.

Key responsibilities

• Achieve sales, volume, growth, market‑share and product‑listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements using the Multi‑Channel Cycle Plan (MCCP) and patient‑focused interactions.
• Record all customer activities in VEEVA CRM and leverage its functionality to enhance interactions.
• Monitor competitor activity and communicate insights to regional sales managers.
• Organise scientific updates, CME events and meetings for HCP groups in line with marketing strategy.
• Provide feedback to sales and marketing on MCCP tactics and identify new business opportunities.

Required profile

• Science graduate (Pharmacist preferred) with 3‑4 years of relevant experience.
• Effective communication skills and ability to work collaboratively.
• Motivated, adaptable and committed to continuous learning.
• Compliance with local regulations, industry standards and company code of conduct.

Required skills

• Proficient use of VEEVA CRM for reporting and customer management.
• Strong command of Microsoft Office – Word, Excel and PowerPoint.

What we offer

• Competitive compensation and a comprehensive benefits programme.
• Opportunity to contribute to Bayer’s mission of “Science for a better life”.