Go-To-Market (GTM) Marketing Manager – International Markets

About the role

FetchSky is expanding its enterprise software portfolio into international markets and needs a seasoned Go‑to‑Market (GTM) Marketing Manager to own the launch strategy for three key offerings: custom software development services, Shopify app development, and a Digital Loyalty System.

Key responsibilities

• Define positioning, ideal customer profiles, messaging, and competitive angles for each product in target markets.
• Design and execute demand‑generation campaigns across outbound, LinkedIn, paid search, email, webinars, and events, driving the funnel to qualified sales leads.
• Build and maintain presence on marketplaces and review sites such as Clutch, G2, GoodFirms, Upwork, and the Shopify App Store.
• Manage partner and ecosystem marketing, including the Shopify Partner Program and agency co‑marketing initiatives.
• Create enablement assets: case studies, SEO‑optimized content, decks, one‑pagers, proposal templates, and outbound copy.
• Track and report on pipeline contribution, customer acquisition cost, and channel ROI by market and offering.

Required profile

• 4–7 years of B2B marketing experience in a software, IT services, agency, or SaaS environment.
• Proven track record generating pipeline from international clients.
• Excellent written English and cultural fluency for Western buyers.
• Comfort with long, trust‑driven B2B sales cycles and ability to work overlapping US/UK hours.

Required skills

• Hands‑on experience with CRM systems.
• Marketing automation platforms.
• LinkedIn Sales Navigator.
• Search engine optimization (SEO).
• Analytics and reporting tools.

What we offer

• End‑to‑end ownership of the international GTM function with direct access to leadership.
• Backed by a decade of delivery credibility and enterprise clients.
• Competitive salary, benefits, and growth potential toward a leadership role.