Google & Meta Ads Specialist

About the role

A growing marketing team is looking for a results-driven Google & Meta Ads Specialist to plan, run and optimise paid campaigns on Google and Meta to generate high-quality leads and maximise ROI. The role also contributes to SEO initiatives and works closely with the creative team on high-converting campaigns.

Key responsibilities

• Plan, launch and optimise Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook and Instagram) campaigns
• Monitor campaign performance, analyse KPIs and continuously improve ROI and lead quality
• Carry out keyword research, audience targeting, A/B testing and conversion optimisation
• Set up and manage conversion tracking with Google Tag Manager, Google Analytics 4 and the Meta Pixel
• Run on-page and off-page SEO, including keyword research, technical SEO audits and competitor analysis
• Work with design and content teams on ad creatives and landing pages
• Prepare weekly and monthly performance reports with actionable insights

Required profile

• Bachelor's degree in Marketing, Business or a related field
• 2-3 years of hands-on experience managing Google Ads and Meta Ads campaigns
• Strong understanding of SEO principles, keyword research and website optimisation
• Google Ads and Meta certifications are a plus

Required skills

• Google Analytics 4, Google Tag Manager, Google Search Console and Meta Business Suite
• Conversion tracking, remarketing and lead generation strategies
• Analytical, communication and problem-solving skills