Head of Market – Pakistan

About the role

We are partnering with a leading international education organisation to appoint a Head of Market for Pakistan. The role will develop and deliver the market strategy across learning, assessment, examinations and internationally recognised qualifications, driving growth and profitability.

Key responsibilities

• Develop and execute the growth strategy for learning, assessment, examinations and qualifications in Pakistan.
• Take ownership of the market P&L, revenue performance, profitability, forecasting and resource allocation.
• Identify new commercial opportunities and create plans to expand products, services and customer reach.
• Integrate Operations, Business Development, Sales, Marketing and Customer Service into a coordinated market plan.
• Provide visible, inspiring leadership to a multidisciplinary team of approximately 150 colleagues.
• Lead through influence within a matrix structure, creating alignment and accountability across teams.
• Translate global strategies, products and operating standards into market‑relevant plans.
• Use customer, competitor and market insights to set priorities, improve performance and identify growth areas.
• Ensure an excellent customer experience focused on satisfaction, retention, conversion and service quality.
• Build strong relationships with education partners, government stakeholders, institutions, communities and other strategic partners.
• Collaborate with Head of Sales and Business Development to support pipeline development and achieve commercial targets.
• Monitor performance against KPIs, identify risks and implement corrective actions.
• Foster a collaborative, inclusive and high‑performance culture across the market.
• Represent Pakistan market needs and opportunities to regional and global leadership.

Required profile

• Established commercial leader with experience growing a substantial business, market, product portfolio or business unit.
• Strategic thinker capable of turning plans into measurable commercial results.
• Proven senior experience in commercial, general management, country leadership or market roles.
• Demonstrated ability to lead large, multidisciplinary teams through influence and collaboration.

Required skills