Influencer Marketing Manager

About the role

Our client, a fast‑growing DTC clothing brand, is seeking an Influencer Marketing Manager to build and scale its creator program across TikTok, Instagram and YouTube. You will own the full influencer lifecycle—from sourcing and outreach to negotiation, briefing and performance tracking—to turn creator partnerships into a reliable growth channel.

Key responsibilities

• Identify, vet and onboard creators that match the brand’s aesthetic on TikTok, Instagram and YouTube.
• Manage end‑to‑end outreach, contract negotiation, briefing and ongoing relationship management.
• Write clear, platform‑native creative briefs that translate brand goals into authentic content.
• Run multiple influencer campaigns simultaneously, overseeing timelines, deliverables and approvals.
• Track, analyse and report on campaign metrics (engagement, CPM, CPA, ROAS) and optimise for ROI.
• Surface top‑performing creators and content for repurposing and paid amplification.
• Develop a repeatable system to scale the creator program month over month.
• Collaborate with marketing, creative and paid‑media teams on concepts and launches.

Required profile

• 3+ years of influencer or creator marketing experience, preferably for DTC fashion, beauty or lifestyle brands.
• Proven track record of building and scaling influencer programs that generated measurable revenue or growth.
• Hands‑on experience sourcing, vetting and negotiating with creators on TikTok, Instagram and YouTube.
• Strong understanding of creator contracts, usage rights, deliverables and rate negotiation.
• Ability to write concise creative briefs and communicate effectively in English.
• Availability for at least 4 hours of daily overlap with U.S. East Coast business hours.

Required skills

• Influencer marketing platforms such as GRIN, CreatorIQ or Aspire.
• UGC sourcing and whitelisting/Spark Ads for paid amplification.
• AI tools used in marketing workflows.
• Familiarity with TikTok, Instagram and YouTube creator ecosystems.