Influencer Marketing Specialist

About the role

TalentPop App is seeking an Influencer Marketing Specialist to lead the creation and execution of influencer‑driven campaigns that boost brand awareness, engagement, and conversions. You will work remotely, collaborating with cross‑functional teams to integrate influencer initiatives into the broader marketing strategy.

Key responsibilities

• Develop influencer marketing plans aligned with overall brand objectives and measurable KPIs.
• Identify, vet, and engage influencers whose audiences match our target market.
• Build and maintain professional relationships with influencers, agencies, and brand partners.
• Manage campaign timelines, content creation, and deliverables in partnership with the marketing team.
• Provide creative direction and review influencer content to ensure brand consistency.
• Analyze performance data using analytics tools, generate reports, and recommend optimizations.
• Collaborate with social media, content, and paid‑media teams to ensure seamless campaign integration.

Required profile

• Minimum 1 year of proven experience in influencer marketing and broader marketing campaigns.
• Strong relationship‑building, negotiation, and communication abilities.
• Deep understanding of social media platforms, influencer trends, and digital audience engagement.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Creative, passionate about digital marketing and brand storytelling.

Required skills

What we offer

• Permanent remote work arrangement with flexibility to work from anywhere.
• Health coverage or stipend, performance bonuses, and generous paid time off.
• Opportunities for professional growth within a dynamic, supportive environment.