Lead Generation Specialist – Marketing

About the role

We are looking for a Marketing Lead Generation Specialist to join our Karachi-based web development agency. You will drive a steady pipeline of qualified B2B leads for web development, e‑commerce and digital transformation services through research‑driven outbound and inbound campaigns.

Key responsibilities

• Develop and execute lead generation strategies across Meta, LinkedIn, email, PPC and niche platforms.
• Research target industries, build prospect lists and run outreach sequences tailored to decision‑makers in Pakistan.
• Create and optimise landing pages, ad campaigns and conversion funnels with clear CTAs.
• Manage CRM records, track lead sources, score leads and hand over qualified prospects to sales.
• Set up and optimise paid campaigns (Google Ads, Meta Ads) and monitor CPL and conversion rates.

Required profile

• Minimum 3 years of B2B lead generation experience, preferably in IT services, web development or SaaS.
• Proven ability to work with outbound and inbound channels such as LinkedIn outreach, Meta ads and cold‑email sequences.
• Strong analytical mindset with experience measuring CPL, conversion rates and MQLs.
• Good communication and collaboration skills.

Required skills

• Meta Ads
• LinkedIn outreach
• Google Ads
• CRM platforms
• Landing page builders
• Email marketing
• PPC campaign management
• Data analytics

What we offer

• Competitive monthly salary (PKR 60,000 – 75,000).
• Incentive bonus.
• Opportunity to work in a fast‑growing digital agency.