Manager Product Marketing - Digital Banking

About the role

Raqami Bank is looking for a Manager Product Marketing to lead the go-to-market strategy, positioning, messaging and adoption of its Shariah-compliant digital banking products. The role turns customer and market insights into launches, campaigns and enablement that drive customer acquisition, engagement and revenue growth.

Key responsibilities

• Develop and run go-to-market strategies and launch plans for new and existing digital banking products, aligned with the product roadmap.
• Define positioning, value propositions and messaging consistent across channels and in line with Shariah principles and regulatory advertising rules.
• Conduct market, competitor and customer research and share insights with Product and senior leadership.
• Plan and lead integrated campaigns across digital, social, content, partnership and lifecycle channels with Brand, Digital Marketing and external agencies.
• Build product collateral, FAQs, sales enablement materials and training for internal teams, partners and customer support.
• Track and report KPIs (acquisition, activation, engagement, CAC, ROI), run post-launch reviews, manage budgets and vendors, and mentor team members.
• Drive acquisition, activation, retention, cross-sell and win-back through CRM, lifecycle marketing, referral, rewards and loyalty initiatives.
• Analyse customer feedback, app reviews and usage analytics, work with the CX team on improvements, and support UAT and launch readiness with Product, Technology and Operations.
• Manage partnerships with merchants, fintechs and payment providers for co-marketing and offer programs.
• Ensure compliance with SBP regulations, Shariah governance, data privacy and customer fairness, and obtain Compliance and Shariah clearances.
• Simplify Shariah-compliant product structures (Murabaha, Ijarah, Musharakah, Mudarabah) into clear English and Urdu content, including product pages, in-app messaging and onboarding journeys.

Required profile

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, Communications or a related field; MBA, banking diploma or professional certifications preferred.
• 5+ years of progressive experience in product marketing, product management, digital marketing or growth roles, preferably in banking, fintech, telecom or similar high-volume consumer businesses.
• Experience in Islamic banking is an added advantage; experience managing budgets, agencies and teams is desirable.

Required skills

• Go-to-market strategy, product launch planning and positioning and messaging.
• Integrated campaign management and CRM, lifecycle marketing, A/B testing and digital analytics.
• Understanding of SBP regulations, Shariah governance and Islamic banking products and contracts.
• Bilingual copywriting and content review in English and Urdu.
• Digital analytics tools such as GA4, Mixpanel or Firebase.