Marketing Analyst - College Student Market

About the role

SolutionInn is looking for a strategic, research-driven Marketing Analyst to help it penetrate the college student market and drive adoption of its AI-powered academic platform. The role focuses on understanding what students need, designing ways to reach them and implementing strategies that deliver measurable growth, working closely with Product, Development and other Marketing teams.

Key responsibilities

• Identify opportunities to attract, acquire and engage college students through research, direct interaction and market observation.
• Develop AI-focused campaigns, initiatives and value propositions that increase student adoption.
• Work with Product, Development and Marketing teams to implement approved strategies, features and experiments.
• Analyze user behavior, engagement data and feedback to optimize acquisition, activation, retention and long-term usage.
• Present research findings, strategic proposals and implementation plans to stakeholders.
• Explore new channels, partnerships, campus touchpoints and outreach methods.
• Evaluate competitors and alternative AI tools, and recommend changes to messaging, pricing, bundles or positioning.
• Engage directly with students through interviews, surveys, campus interactions and online communities, and summarize insights and growth recommendations.
• Provide periodic market intelligence updates to leadership.

Required profile

• Experience working with Gen Z or college student audiences.
• Familiarity with AI tools and their impact on learning and productivity.
• Exposure to EdTech platforms or digital services targeting students.
• Understanding of the US higher education environment and student culture.
• 1-4 years of relevant experience preferred; high-potential fresh graduates with strong analytical capability may be considered.

Required skills

• Strong analytical and problem-solving skills.
• Creative thinking with a bias toward experimentation and action.
• Ability to turn insights into practical growth strategies.
• Excellent communication and presentation skills.
• Confidence engaging directly with students and understanding of digital behavior and online communities.
• Self-driven, able to work independently and collaboratively.

What we offer

• Competitive salary and benefits package.
• Fuel allowance and lunch benefit.
• Paid annual leave and sick leave.
• Performance-based incentives and bonus.
• Training and professional development opportunities.