Marketing Executive (Influencer, Social & Email)

About the role

VQ, a British brand of audio and small domestic appliances, is expanding its presence and is looking for a Marketing Executive to work on-site in Gulberg Greens, Islamabad. The role covers communication and email marketing strategies, influencer partnerships, social media management and meeting coordination.

Key responsibilities

• Influencer marketing: develop strategies for influencer partnerships, identify and approach suitable influencers, coordinate their content creation, organize content in a structured way on platforms such as Dropbox, and maintain strong relationships while managing expectations and deadlines.
• Social media marketing: oversee the social media presence on Australian platforms such as Instagram, post regularly and engage with followers; optimize the YouTube channel (titles, descriptions, thumbnails, SEO); design stories and posts with tools such as Canva.
• Email marketing: plan, design and run email campaigns, segment lists and tailor content to customer segments, and monitor and analyze results to make data-driven improvements.
• Facilitate meetings and coordinate with various resources.

Required profile

• Bachelor's degree in marketing, communications or a related field.
• Proven experience in email marketing, content creation, influencer marketing and streamlining communication strategies.
• Strong knowledge of the USA, Australia and UK markets and the latest marketing trends.
• Excellent communication and copywriting skills.

Required skills

• Proficiency with social media platforms, analytics tools and content management systems.
• Use of Canva for social media visuals.

To apply, candidates send their resume and a cover letter outlining their relevant experience by email to the company.