Marketing Manager - Cash Payment Kiosk Network

About the role

2Pay is looking for a results-driven Marketing Manager to drive visibility, adoption and transaction growth across its cash payment kiosk network. The role focuses on increasing transactions per kiosk, strengthening brand trust among unbanked and underbanked users and maximising ROI through data-driven marketing and on-ground activation.

Key responsibilities

• Develop and execute integrated marketing strategies (on-ground, digital, SMM, influencer campaigns)
• Drive kiosk-level growth and improve performance of low/medium-performing sites
• Lead marketing analytics, performance tracking and ROI optimisation
• Oversee kiosk branding, POSM, activations and vendor management
• Supervise creative and design execution to ensure brand consistency
• Manage website, SEO and AI-driven optimisation initiatives
• Conduct competitor analysis and market intelligence reviews
• Collect and analyse customer feedback, recommend kiosk relocations and advise on vendor contracts

Required profile

• 5-7 years of marketing experience (fintech/payments preferred)
• Experience in field marketing and activation campaigns
• Data-driven decision-making mindset
• Strong vendor negotiation and stakeholder management skills
• High ownership and execution capability in fast-scaling environments
• Advanced English communication skills

Required skills

• SMM, influencer marketing and performance marketing
• Website management, SEO and AI tools