Marketing Manager – Events & Activation

About the role

The Marketing Manager – Events & Activation will lead the planning and execution of large-scale brand events such as summits, product launches and multi-city roadshows. The role is responsible for delivering high-impact experiences that boost brand awareness and market engagement.

Key responsibilities

• Plan, coordinate and execute large-scale events (summits, product launches, roadshows) to drive brand visibility.
• Manage end-to-end project delivery, including on-site execution, cross-functional coordination and supplier management.
• Oversee event budgets, timelines and vendor relationships, ensuring cost-effectiveness and adherence to schedules.
• Conduct post-event analysis to measure ROI and provide recommendations for future activities.

Required profile

• Minimum 3 years of experience in event marketing with a proven track record of independently organizing high-level summits, product launches or multi-city roadshows.
• Established local supplier network in Pakistan covering event production, venue setup and logistics.
• Strong end-to-end planning and on-site execution capabilities.
• Experience managing large-budget projects with solid timeline and risk management skills.
• Bachelor’s degree in Marketing, Business or a related field; experience in the solar PV industry is a plus.

Required skills