Marketing Specialist (AI Native)

About the role

Shifa Therapy, which rethinks mental healthcare through technology, accessibility and innovation, is looking for an AI-Native Marketing Specialist in Lahore. The role combines creativity, data and AI to build impactful marketing campaigns and drive growth, using AI to research, create, automate, experiment and deliver measurable results.

Key responsibilities

• Plan and execute digital marketing campaigns across social media, search, email and other relevant channels.
• Use AI tools to develop content, creative concepts, campaigns and marketing strategies.
• Build AI-powered workflows to automate repetitive marketing tasks and improve efficiency.
• Research audiences, competitors and market trends to identify growth opportunities.
• Analyze campaign performance and optimize engagement, lead generation and conversions.
• Experiment with AI tools, agents and automation to improve marketing outcomes.

Required profile

• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini or similar platforms.
• Strong creative thinking, communication and analytical skills.
• Understanding of digital marketing, social media, SEO or performance marketing.
• A proactive, experimental mindset focused on execution and measurable results.
• Experience is welcomed alongside curiosity and practical skills; traditional credentials are not the only requirement.

Required skills

• Digital marketing, social media, SEO or performance marketing knowledge.
• Familiarity with automation tools such as n8n, Make or Zapier is a plus.