Off-Page SEO Outreach Specialist

About the role

We are looking for an Off‑Page SEO & Outreach Specialist to enhance the online authority of our healthcare and technology clients. You will lead ethical link‑building campaigns, develop digital PR initiatives, and collaborate closely with content and SEO teams to secure high‑quality backlinks that boost organic visibility.

Key responsibilities

• Plan and execute off‑page SEO strategies across multiple client accounts.
• Build high‑quality backlinks through guest posting, digital PR, resource page outreach, expert contributions, unlinked brand mention reclamation, broken link building, strategic partnerships, and citation building.
• Research and qualify authoritative outreach prospects, including healthcare publications, medical and wellness websites, industry blogs, professional associations, SaaS and technology sites, and .edu/.gov/.org domains.
• Evaluate backlink opportunities based on topical relevance, traffic, authority, link‑profile quality, trust signals, and spam indicators.
• Conduct competitor backlink analysis to uncover new outreach opportunities.
• Write personalized outreach emails and nurture genuine relationships with editors, journalists, bloggers, and webmasters.
• Collaborate with SEO and content teams to identify link‑worthy assets such as research reports, guides, case studies, and expert content.
• Monitor backlink profiles, detect lost or toxic links, and recommend corrective actions.
• Track campaign performance metrics including referring domains, acquisition rates, response rates, placement rates, keyword growth, and organic traffic impact.

Required profile

• Strong research and analytical skills to identify high‑quality backlink opportunities.
• Excellent written communication with the ability to craft personalized outreach messages.
• Detail‑oriented mindset focused on quality, relevance, and trust, especially for YMYL (Your Money or Your Life) sectors.
• Ability to manage multiple client accounts simultaneously and meet performance targets.

Required skills

• Experience with guest posting, digital PR, resource page outreach, broken link building, and citation building.
• Proficiency in evaluating website authority, traffic metrics, and link‑profile quality.
• Familiarity with competitor backlink analysis techniques.
• Knowledge of healthcare and technology industry landscapes is a plus.