Online Marketing, Affiliate and Growth Partnerships Lead

About the role

You will support day‑to‑day execution across paid online marketing, the affiliate programme and brand partnerships for Daraz. Working within the strategy set by your manager, you will own execution and reporting end‑to‑end.

Key responsibilities

• Support execution of paid campaigns on Meta, Google, TikTok and RTAs, build and maintain catalogues, monitor performance against CPO, ROAS and CIR targets.
• Onboard and manage affiliate partners, track performance, handle payouts and billing reconciliation, and pitch partners for key campaign events.
• Identify and approach brands for co‑funded offers, giveaways and cross‑promotional campaigns, prepare pitch decks and coordinate execution with Commercial, Brand, CRM and Product teams.
• Analyse campaign, channel and partner data to evaluate ROI and turn findings into actionable recommendations.

Required profile

• 4‑5 years of experience in online, performance, affiliate or digital marketing, preferably in e‑commerce or marketplace.
• Hands‑on experience with Meta Ads, Google Ads and TikTok Ads.
• Strong pitching and communication skills, confident in writing and presenting proposals.
• Advanced analytical ability with Excel/Google Sheets and comfort with marketing KPIs and ROI calculations.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Excel/Google Sheets (pivot tables, lookups, formulas)