Outbound Marketing Lead

About the role

KrankKrank is seeking an Outbound Marketing Lead to own and drive go‑to‑market execution for its B2B SaaS product suite. This hands‑on position sits at the intersection of strategy and execution, focusing on building outbound pipelines through LinkedIn and cold‑email outreach while collaborating with product, sales, and leadership teams.

Key responsibilities

• Design, launch, and optimise LinkedIn outbound campaigns targeting decision‑makers in field operations, compliance, and inspection‑heavy industries.
• Build and manage cold‑email sequences, including list building, A/B testing of subject lines and copy, and iterative improvement of reply and meeting‑booking rates.
• Define and refine the Ideal Customer Profile (ICP) and buyer personas in partnership with product marketing, customer success, and sales.
• Create GTM playbooks for new segments, use cases, and geographies, and track outbound metrics to report pipeline contribution.
• Produce and distribute content for LinkedIn, email newsletters, and the company blog, repurposing assets across formats.
• Support sales enablement by developing one‑pagers, pitch decks, case studies, and email templates.
• Conduct competitor and market research to sharpen messaging and inform brand positioning.

Required profile

• 2–4 years of experience in an outbound or growth role, preferably within B2B SaaS or a technology‑focused environment.
• Proven ability to build outbound pipelines from scratch and scale campaigns using automation tools.
• Strong collaboration skills to work closely with product, sales, and leadership teams.

Required skills

• Outbound prospecting tools such as Apollo, Instantly, Clay, Lemlist or similar.
• CRM platforms like HubSpot or Pipedrive.
• LinkedIn outreach and cold‑email sequencing.
• A/B testing and performance analytics for email and LinkedIn campaigns.