Performance Marketing and Social Media Manager

About the role

Sheet Story is a premium UK bedding brand that turns everyday bedding into a personal, story-driven experience through artisanal fabrics and curated prints. It is hiring a full-time, on-site Performance Marketing and Social Media Manager in Faisalabad. The role plans, executes and optimises digital campaigns across social media and performance marketing channels to grow brand awareness, engagement and conversions.

Key responsibilities

• Manage social media calendars and create and coordinate content
• Monitor campaign performance and adjust strategies based on analytics
• Collaborate with design, content and operations teams to keep brand messaging consistent
• Manage paid social and other performance campaigns
• Engage with the online community through comments, messages and partnerships
• Track key metrics, prepare performance reports and recommend data-driven improvements

Required profile

• Experience in digital marketing or social media roles
• Familiarity with e-commerce or consumer brands
• Bachelor's degree in Marketing, Communications, Business or a related field preferred
• Ability to work on-site in Faisalabad and in a cross-functional team

Required skills

• Social media marketing and social media optimization (SMO)
• Content strategy
• Understanding of performance marketing, including paid social, audience targeting and analytics tools
• Communication and writing skills