Performance Marketing Manager

About the role

We are looking for a Performance Marketing Manager to lead the go‑to‑market strategy for Pakistan’s foreign trade and cross‑border e‑commerce ecosystem. You will own the full customer lifecycle, from acquisition to retention, and drive revenue in line with PingPong’s growth targets.

Key responsibilities

• Develop and execute the go‑to‑market strategy for Pakistan’s foreign trade and cross‑border e‑commerce ecosystem, aligned with revenue goals.
• Own independent revenue KPIs together with the customer conversion team, covering acquisition, registration, activation, and retention.
• Target small customers – freelancers, SMBs, and micro‑enterprises – primarily through a self‑service model.
• Acquire customers at scale via online and offline channels such as influencer marketing, social media, affiliate programs, SEO/SEM, offline partnerships, and more.
• Work with conversion, risk, and product teams to build support assets (videos, docs, Q&A) that enable independent use of cross‑border payment services.
• Continuously adjust marketing, pricing, product, and risk strategies based on funnel analysis, market research, customer interviews, and competitor insights.
• Collaborate with the conversion team to meet and exceed company‑wide revenue targets.
• Optimize marketing ROI and profitability through refined content, viral/fission growth tactics, and other performance‑driven methods.

Required profile

• 4+ years of marketing experience in cross‑border e‑commerce, fintech, payments, or SaaS.
• Proven track record in the Pakistan market with deep understanding of local freelancers and SMB behavior.
• Demonstrated ability to own revenue targets through digital marketing and deliver strong results.
• Hands‑on experience across the full spectrum of acquisition channels (SEO/SEM, influencer, social, viral/fission, offline partnerships).
• Extensive experience acquiring individuals and micro‑enterprises with measurable success.
• Strong analytical skills using Google Analytics and native platform insights.
• Experience with lifecycle marketing (email, push notifications, in‑app messaging) and customer journey mapping.
• Excellent written and verbal English for collaboration with global teams.
• Preferred: existing network of Pakistan freelancer influencers, partnership acquisition experience, and familiarity with CRM platforms such as Braze, HubSpot, or Salesforce.

Required skills

• SEO and SEM
• Influencer marketing
• Social media marketing (Instagram, Facebook, LinkedIn, X)
• Viral/fission marketing
• Offline partnership acquisition
• Content creation tools (Canva, mobile video editors)
• Google Analytics
• Email, push notification, and in‑app messaging
• Customer journey mapping
• CRM platforms (Braze, HubSpot, Salesforce)