Performance Marketing Specialist (Google Ads) – Evening Shift

About the role

Digital Auxilius (DAX) is expanding its digital marketing capabilities and seeks a results‑driven Performance Marketing Specialist to own the full paid‑media lifecycle. The focus will be on generating high‑quality B2B leads for custom software development, AI automation, and agency services through Google Ads and complementary platforms.

Key responsibilities

• Design, launch, and optimise Google Search, Display, YouTube and Performance Max campaigns.
• Run supplementary campaigns on LinkedIn and Meta to support B2B lead generation.
• Conduct keyword research, competitor analysis, audience segmentation and bidding strategy optimisation.
• Manage advertising budgets to maximise ROI, CPL and ROAS.
• Collaborate with Business Development, Creative and Web Development teams to create landing pages, ad creatives and tracking implementations.
• Implement and verify conversion tracking using GA4, GTM and UTM parameters.
• Monitor performance metrics (CPC, CTR, Conversion Rate, Quality Score, ROAS) and produce weekly/monthly reports with actionable insights.
• Continuously test new audiences, creatives, bidding models and stay updated on Google Ads features.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
• Minimum 3 years of hands‑on experience managing Google Ads campaigns for B2B services.
• Strong analytical and problem‑solving abilities with proven reporting skills.
• Experience working closely with creative, content and web development teams.
• Prior exposure to technology, software, SaaS or digital services is highly preferred.

Required skills

• Google Ads (Search, Display, YouTube, Performance Max)
• LinkedIn Ads and Meta Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• UTM parameters and conversion tracking
• Keyword research, audience targeting and bidding strategy optimisation
• Campaign optimisation and performance reporting