Portfolio Marketing Manager (Karachi)

About the role

Burraq, a Toronto-headquartered diversified holding group, is hiring three Marketing Managers, each dedicated to one of its portfolios and owning its full marketing function (positioning, social, content and demand generation) across all companies in that portfolio. Placement depends on each candidate's industry experience. Candidates report to the group CMO and direct the in-house production team (design, video and web) to run campaigns. The role is hands-on, with KPI-based marketing and clear targets.

Key responsibilities

• Own positioning, messaging and launch plans for each company and service in the portfolio
• Run competitive and market analysis to sharpen differentiation
• Build and run organic and paid campaigns on LinkedIn, Meta, Google, X and YouTube
• Own the content calendar (articles, guides, case studies, video, email nurture) and SEO and website content
• Define targets for cost per lead, CAC, MQL to SQL conversion, pipeline contribution and channel ROI
• Build lead-capture and nurture flows and ensure a clean handoff to sales with CRM tracking
• Brief and manage design, video and web work through the internal task portal
• Manage budget allocation across companies and channels, and maintain dashboards and regular reporting

Required profile

• 3-6 years of marketing experience, including 2+ years in B2B, technology, real estate or financial services
• Proven track record of KPI-based, lead-generating marketing
• Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent experience)
• Strong written English, able to write for Canadian and North American audiences
• Willingness to work onsite in Karachi from 6:00 PM to 3:00 AM

Required skills

• Working knowledge of LinkedIn, Meta and Google Ads, and SEO tools such as SEMrush or Ahrefs
• Familiarity with CRM and attribution
• Preferred: experience in technology, SaaS, deep-tech or hardware; commercial real estate, M&A or financial advisory; banking, mortgages, fintech or Islamic/ethical finance

Candidates apply by sending their CV to the company's HR contact, citing their preferred portfolio.