SaaS Content Writer

About the role

A SaaS company is looking for a content writer who turns complex software, fintech and B2B concepts into clear, compelling content that attracts, educates and converts decision makers. You will write across the full funnel, from SEO blog posts and thought leadership to product pages, case studies, email campaigns and sales material, working closely with product, sales and SEO teams.

Key responsibilities

• Write top-, middle- and bottom-of-funnel content: blog posts, long-form guides, comparison and alternatives pages, use-case pages and product-led articles.
• Create product pages, feature announcements, release notes, landing pages and onboarding/help-center content.
• Write microcopy for product interfaces (CTAs, labels, tooltips, error messages, empty states).
• Turn customer briefs into case studies; develop whitepapers, eBooks, one-pagers and battlecards for sales.
• Write nurture sequences, newsletters, launch emails and in-app messages.
• Apply SEO best practices and repurpose long-form content into social posts, LinkedIn articles, video scripts and webinar outlines.
• Research the SaaS, fintech and accounts receivable markets, cite credible sources and follow the compliance review process.
• Track content performance (traffic, engagement, conversions, pipeline influence) and refresh existing content monthly.
• Use AI writing and research tools responsibly, keeping content original and human-edited.

Required profile

• Bachelor's degree in English, Journalism, Marketing, Communications or a related field.
• 3+ years of content writing experience, including at least 2 years writing for B2B SaaS, fintech or technology companies.
• Strong portfolio of published SaaS or B2B work (blog posts, product pages, case studies).
• Excellent English writing, editing and storytelling skills.
• Ability to explain complex software to both technical and business audiences.

Required skills

• SEO copywriting and tools such as Google Search Console, Ahrefs or Semrush, and Surfer SEO or Clearscope.
• CMS platforms (WordPress, Webflow or HubSpot) and collaboration tools (Google Docs, Notion, Asana or ClickUp).
• Preferred: knowledge of financial services, PLG metrics, conversion copywriting, UX writing, A/B testing, generative AI tools and basic design skills (Canva, Figma).