Senior Digital Marketing Expert

About the role

Techozon Software House is seeking a senior digital marketing professional to lead data‑driven campaigns for local and international clients. The role focuses on delivering measurable ROI, scaling brands, and driving business growth through strategic online initiatives.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for diverse client portfolios.
• Plan, launch, optimize, and scale paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and YouTube.
• Manage SEO performance, including technical, on‑page, off‑page, local SEO, and content strategy.
• Build and manage lead‑generation and conversion funnels.
• Analyze campaign performance using Google Analytics (GA4), Google Tag Manager, Search Console, Meta Business Suite, and CRM/marketing automation tools.
• Improve website conversion rates and reduce customer acquisition costs.
• Create and execute email marketing and remarketing campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with designers, developers, content writers, and SEO teams.
• Conduct market research, competitor analysis, and audience segmentation.

Required profile

• Minimum 4 years of experience in digital marketing.
• Proven track record of delivering positive ROI and scalable campaigns.
• Strong expertise in paid advertising and performance marketing.
• Experience managing multiple client projects simultaneously.
• Excellent analytical and reporting abilities.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• TikTok Ads
• YouTube Advertising
• Technical SEO, On‑Page SEO, Off‑Page SEO, Local SEO
• Content Strategy
• Lead generation and conversion optimization
• Google Analytics (GA4)
• Google Tag Manager
• Search Console
• Meta Business Suite
• CRM and marketing automation tools
• Email marketing
• Remarketing