Senior Digital Marketing Specialist

About the role

We are looking for a Senior Digital Marketing Specialist to join our team in Karachi. This full‑time, on‑site position will lead the planning, execution, and optimisation of digital campaigns across multiple platforms.

Key responsibilities

• Develop, implement and monitor digital marketing campaigns.
• Manage social media channels and create engaging content.
• Analyse web analytics data to improve performance.
• Design online marketing strategies aligned with business goals.
• Coordinate with stakeholders to enhance brand presence.

Required profile

• Proficiency in social media marketing and digital marketing tools.
• Ability to create and manage engaging content.
• Knowledge of web analytics techniques.
• Experience in online marketing and campaign management.
• Strong communication skills for team and stakeholder collaboration.
• Familiarity with SEO, SEM and content optimisation (a plus).
• Ability to handle both paid and unpaid campaigns.
• Bachelor’s degree in marketing, business or a related field preferred.

Required skills

• Social Media Marketing
• Digital Marketing tools
• Web Analytics
• SEO
• SEM
• Content Optimisation
• Paid Campaign Management
• Unpaid Campaign Management