Senior Growth Marketing Manager

About the role

The Senior Growth Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data‑driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.

Key responsibilities

• Develop and execute comprehensive performance marketing strategies across channels to meet business goals and identify new growth opportunities.
• Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing, while monitoring and optimizing performance to maximize ROI.
• Analyze campaign performance data to derive actionable insights and prepare detailed reports with key metrics, trends, and recommendations.
• Manage and allocate the performance marketing budget effectively, tracking utilization and ensuring optimal spending and ROI.
• Collaborate with cross‑functional teams such as creative, content, and product, and work with external vendors to align marketing efforts with business objectives.
• Continuously test and optimize campaigns through A/B testing of creatives, landing pages, and ad copy, implementing best practices for conversion rate optimization and user experience.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in performance marketing with a proven track record of managing successful digital campaigns.
• Expertise in key digital channels including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills and experience with tools such as Google Analytics, SEMrush, and Tableau.
• Excellent understanding of SEM and PPC principles.
• Proficiency with marketing automation platforms.
• Strong project management abilities and the capacity to handle multiple projects simultaneously.
• Effective communication and presentation skills.
• Creative problem‑solving and a proactive, results‑oriented mindset.

Required skills

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Programmatic advertising
• Google Analytics
• SEMrush
• Tableau
• Marketing automation platforms