Senior Manager Marketing

About the role

Riphah International University is looking for an experienced Senior Manager of Marketing to lead and elevate the institution’s marketing initiatives. The role requires a dynamic professional with deep expertise in digital strategy, brand management, and both ATL and BTL campaign execution.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies that align with the university’s mission and goals.
• Oversee brand management efforts to strengthen the institution’s identity and reputation.
• Lead the planning and implementation of integrated marketing campaigns, incorporating Above the Line (ATL) and Below the Line (BTL) techniques.
• Drive lead generation initiatives through targeted outreach and innovative programs.
• Manage marketing automation platforms to improve campaign efficiency, track performance metrics, and optimize resources.
• Collaborate with academic and administrative teams to ensure marketing objectives support overall priorities.
• Supervise, mentor, and motivate a team of marketing professionals, fostering skill development and teamwork.
• Analyze market data and industry trends to inform strategic decisions and identify growth opportunities.
• Maintain relationships with external partners, agencies, and vendors to support marketing activities.
• Monitor budgets, allocate resources effectively, and report on ROI and campaign outcomes.

Required profile

• MBA or Master’s degree in Marketing, Communications, or a related field.
• 10–12 years of progressive marketing experience, preferably in education, healthcare, or large organizations.
• Proven experience in team management and cross‑functional collaboration.
• Familiarity with marketing automation, analytics, and emerging marketing technologies is an advantage.

Required skills

• Strong command of digital marketing, brand management, and campaign leadership.
• Experience with Above the Line (ATL) and Below the Line (BTL) marketing techniques.
• Knowledge of marketing automation platforms and analytics tools.