SEO Executive – On‑Page, Off‑Page & AI‑driven SEO

About the role

Tekboox is seeking a motivated SEO Executive to join its digital marketing team in Lahore. You will work night shifts to improve the visibility and performance of client websites using both traditional and AI‑enhanced SEO techniques.

Key responsibilities

• Conduct keyword research with industry‑leading tools.
• Optimize on‑page elements such as meta titles, descriptions, headers, internal links, images and content structure.
• Execute off‑page strategies, including backlink outreach and link‑building campaigns.
• Perform technical SEO audits and recommend improvements.
• Monitor rankings, traffic and performance metrics using Google Search Console and GA4.
• Analyze competitors and identify growth opportunities.
• Implement Answer Engine Optimization (AEO) for featured snippets, voice search and AI overviews.
• Optimize content for Generative Engine Optimization (GEO) across AI‑powered search platforms.
• Prepare weekly and monthly performance reports.

Required profile

• Bachelor’s degree in Marketing, IT, Computer Science, Business Administration or a related field.
• 1–2 years of hands‑on SEO experience.
• Strong understanding of on‑page, off‑page and technical SEO.
• Familiarity with emerging AI‑driven optimization strategies (AEO, GEO).

Required skills

• Keyword research tools (Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner).
• Analytics platforms (Google Search Console, Google Analytics 4).
• AI tools (ChatGPT, Gemini, Claude).
• HTML, schema markup, Core Web Vitals.
• Microsoft Excel / Google Sheets.
• WordPress or other CMS platforms.