SEO Specialist – Drive Organic Growth

About the role

We are seeking an SEO Specialist to lead organic growth across traditional search engines and emerging AI‑powered discovery platforms. The ideal candidate will combine deep technical SEO knowledge with hands‑on experience managing modern CMS and website builders.

Key responsibilities

• Develop and execute comprehensive SEO strategies aligned with business objectives.
• Perform keyword research, competitor analysis, and content gap analysis to uncover traffic opportunities.
• Optimize landing pages, product pages, blogs, and knowledge‑base content through on‑page tactics, topic clusters, and internal linking.
• Create SEO content briefs and collaborate with content teams to match search intent.
• Execute link‑building and digital PR campaigns, monitor backlink health, and build domain authority.
• Conduct technical SEO audits, improve crawlability, indexing, site architecture, Core Web Vitals, and manage redirects, canonical tags, XML sitemaps, robots.txt, schema markup, and structured data.
• Identify and implement programmatic SEO (pSEO) initiatives to scale large content clusters.
• Optimize content for AI‑driven answer engines (AEO) and generative search platforms (GEO), including schema and entity‑based strategies.
• Manage and maintain websites on WordPress, Framer, Webflow, Shopify, or similar platforms, publishing and optimizing content directly in the CMS.

Required profile

• Hands‑on experience with Technical SEO, On‑Page SEO, Off‑Page SEO, Programmatic SEO, AEO and GEO.
• Proficiency managing sites on WordPress, Framer, Webflow, Shopify, or comparable CMS.
• Data‑driven mindset with ability to track performance and provide actionable recommendations.
• Strong collaboration skills with content creators and developers for technical implementations.

Required skills

• Technical SEO
• On‑Page SEO
• Off‑Page SEO
• Programmatic SEO (pSEO)
• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• WordPress
• Framer
• Webflow
• Shopify
• Keyword research
• Competitor analysis
• Content gap analysis
• Link‑building
• Digital PR
• Technical SEO audits
• Core Web Vitals optimization
• Redirects and canonical tags
• XML sitemaps
• Robots.txt
• Schema markup
• Structured data